No me cabe duda de que asistiremos al nacimiento de la blogología, la ciencia que estudia el comportamiento humano a través de los blogs. Seguramente será una ciencia híbrida, que agrupará conocimientos que provienen de otras disciplinas como la psicología, la antropología, la sociología, la informática (o como quiera que se llame hoy en día), las ciencias de la información (o como quiera que se llamen hoy en día)… Ahora mismo es incipiente pero hay aspirantes a blogólogos, como Adolfo Estalella.
Pues bien, esa ciencia, la blogología, empezará por recopilar reflexiones del tipo de la de John Darowski cuando postea The Blog is the New Resume. Una más en el inmenso -y a la vez pequeño- universo blogosférico. Claro que Joshua Porter parte de ese artículo y deja claro que quiere entrar entre los blogólogos de renombre:
- Your blog represents you.
Represent! Your blog is speaking for you…to folks who might not know anything about you. Is it saying the right thing? is it saying the same thing you would say if you met someone for the first time? - Your blog is serious business.
It has the power to completely sway someone’s opinion about you. It fulfills the needs of lurkers everywhere who Google you to see what kind of person you are. Show them your best. (if you’re looking for work this is extremely important) - You blog is an archive.
Your blog is an archive of your life that has its effects over time. What you write today will be there a year from now and is it any good? Really? Is it worth reading again? Sometimes you should ask yourself this question before publishing… - Your blog isn’t the only mirror of your life.
Folks are getting savvy to the places that people are building online. Your facebook account, MySpace account, LinkedIn profile, Flickr set…all of these represent you, too. Make sure not that they paint you in an unfailing light, but that they represent you accurately. The best defense is truthfulness…be sure to always be truthful about yourself and everything will fall into place. - Your blog is your unedited version of yourself.
Your blog is what you say when there is nobody standing over your shoulder telling you what to do. It demonstrates how you think outside the rules. It is one of the very few places where you have complete editorial control. Don’t take that for granted.
What if I don’t have a blog?
It’s OK that you don’t have a blog. But realize that you’re competing with many folks who do…and that’s only going to get harder over time. So, if you can, start one. Give it a go.
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